Alan Lučić and Frustration Innovation
"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. For the innovator has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order, this lukewarmness arising partly from fear of their adversaries … and partly from the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it."
Niccolo Machiavelli, 1532
A story about innovation
Alan Lučić is a serial entrepreneur and innovator with a family legacy of entrepreneurship spanning multiple generations. He gained his early professional experience in the Swiss branch of a U.S.-based high-tech manufacturer, where he earned recognition for his work across both B2C and B2B markets. He later acquired a franchise and built extensive international experience in Denmark, Belgium, Croatia, Slovenia, Morocco, Switzerland, and Germany, managing and scaling his own companies with up to 250 employees.
Part of his career was dedicated to the strategic development of the Southeast European market, where he served as a partner and board member in a regional consortium. His key contribution was the introduction of Swiss-German business logic and operational standards, successfully cultivating a high-performance culture among 1,200 employees within a short time. Over the years, he has mentored dozens of startups and hundreds of talented individuals, and is currently focused on developing innovative business strategies and projects.
Alan holds an MBA in Innovation and Business Creation from the Technical University of Munich (TUM), complemented by academic experience at UC Berkeley, as well as a degree in Marketing, Social Media, and PR from Maribor. He specializes in the adoption and diffusion dynamics of disruptive and radical technological innovations, new business models, and Lean Startup principles applied through transdisciplinary engineering. He places particular emphasis on the applicability of the Industry 4.0 agenda and advanced technologies.
He is currently pursuing a PhD in Industrial and Information Engineering with a focus on Management Engineering at Politecnico di Milano, where his research centres on integrating advanced engineering methodologies with management practices to enhance innovation and operational performance in industrial and information systems.
Drawing on a unique life journey that includes leading cascading international restructuring processes, confronting the realities of war as a military specialist, surviving as a prisoner of war, and rebuilding his life as a refugee, Alan has developed an exceptional ability to address complex challenges with resilience, precision, and systems-level thinking.
He is also a member of the Institute of Electrical and Electronics Engineers (IEEE), the European Alliance for Innovation (EAI), EIT Health, the TUM Executive MBA Alumni Association (e.V.), and an associate member of the SMOLab (Statistical Modeling and Optimization Lab) at the Faculty of Electrical Engineering and Computing, University of Zagreb.
Disruptive innovation
Disruptive innovation arises in moments of inspiration conditioned by countless iterations of existing technologies and business models. Then a new opportunity appears through the "magic" of anchoring a certain technology, segment or model and turning (pivoting) one or the other.
This opens up an area where new markets are created.
A radical innovation
Radical innovation is a moment of enlightenment. When and where does it originate? It is just an impulse in the innovator's mind and a fragment of a new neural synapse. It is unconsciously encouraged, but conditioned by acquired knowledge and unprocessed data.
Who even dares to question!?
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SERVICES
IDEATION
Generating ideas for innovation is the process of creating new ideas and concepts for the development of innovative products, services or solutions. This phase includes fostering creativity through specific tools and methods such as transdisciplinary workshops, hackathons and other events. It enables entrepreneurs, organizations and teams to explore new perspectives, identify market needs and develop innovative approaches to solving problems. It also encourages openness to new ideas, stimulates creative processes and promotes collaboration with the goal of generating innovative ideas that can lead to successful innovations.
LEAN
INNOVATION
Lean innovation is a methodology focused on the effective development of innovative products, services or solutions through waste minimization and resource optimization. It combines the principles of Lean thinking with innovation processes, emphasizing rapid prototyping, testing and iteration. This approach enables organizations and teams to rapidly validate ideas with minimal risk, adapt to feedback, and ensure solutions meet market needs. Lean innovation promotes agility, continuous learning and collaboration, enabling faster development cycles and reduced time to market, while maintaining a focus on delivering customer value.
RAPID PROTOTYPING
Rapid prototyping is a development approach focused on the rapid creation of functional models or prototypes of products, services or solutions. It allows teams to test concepts, collect feedback and improve in a short period of time. Through iterating prototypes, organizations can identify design flaws, improve features, and validate assumptions early in the process. This method promotes flexibility, accelerates innovation and reduces the risk of costly mistakes later in development. Rapid prototyping supports continuous improvement and helps ensure that the final product better meets user needs and expectations.
SCALING
Scaling an innovation refers to the process of expanding and adapting a successful product, service or solution for a wider market or larger audience. This involves taking an initial innovation and replicating or growing it in a way that maintains its effectiveness while reaching new users or regions. This phase requires careful planning, resource allocation and often process optimization to ensure that the innovation can handle the increased demand. Expansion also involves facing market challenges, adapting to different user needs, and maintaining the value proposition of the innovation as it grows, while maintaining efficiency and quality.
MONETIZATION
Monetization of innovation is the process of turning new products, services or solutions into sources of income. It involves finding the best strategies to realize value from innovation, such as direct sales, subscriptions, licensing or partnerships. Successful monetization requires an understanding of market dynamics, customer needs, and pricing strategies that align with the innovation's value proposition. This phase focuses on creating sustainable business models that not only cover development costs but also generate long-term profits, thus ensuring financial sustainability and the potential for innovation to grow.
