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The Art of Desperation: Frustration as the Spark for a Gifted Innovator

  • Writer: Alan Lučić
    Alan Lučić
  • May 2
  • 9 min read

FrustrationInnovation
FrustrationInnovation

The 2023 psychological thriller INSIDE is a haunting exploration of human resilience, creativity, and the transformative role of frustration in unlocking hidden talent. The film follows Nemo, an art thief who becomes trapped in a high-tech New York penthouse after a heist goes wrong, forcing him to survive with limited resources while surrounded by priceless artworks. As I watched Nemo’s descent into desperation—eating dog food, building makeshift structures, and creating art from chaos—I couldn’t help but reflect on what I call Frustration Innovation: the process where frustration acts as a spark for ideation, igniting the latent talents of a gifted individual. I’ve often wondered how ideas are born, where they originate, and under what conditions they thrive. INSIDE offers a profound answer, showing that while frustration may trigger the creative process, it’s Nemo’s inherent talent—his keen observation, analytical mind, introversion, persistence, curiosity, and ability to draw analogies—that births true innovation. Nemo, a deeply gifted and talented individual, transforms the penthouse into a masterpiece, revealing the power of adversity to unlock genius, even when that genius goes unseen. This blog post delves into Nemo’s journey as a metaphor for innovation, drawing parallels to real-world challenges and envisioning the penthouse as a potential museum exhibit—a testament to the unseen sacrifices of countless gifted innovators.


The Genesis of Ideas: Where Does Innovation Begin?

For years, I’ve grappled with the mystery of ideation: how do ideas come to life, and what conditions nurture them? Business schools and workshops teach structured methods—brainstorming, design thinking, or Agile frameworks—but I’ve always questioned their effectiveness. Can innovation truly be taught, and if so, to what extent does it make a difference in fields like business, engineering, sports, or art? The results often feel inconsistent, lacking the depth needed for true breakthroughs. INSIDE suggests a different path: innovation triggered by necessity, where frustration acts as the spark that ignites a gifted mind. Nemo, trapped in a penthouse with no escape, embodies the kind of innovator I’ve written about before—the Belbin Plant role, a solitary thinker who withdraws, reflects deeply, and returns with novel solutions.


But how replicable is this? I trust Belbin’s framework, which indicates that true innovators are rare. Most people, faced with Nemo’s hostile environment—no water, scarce food, and a malfunctioning security system—would likely give up. Nemo’s early attempts to control the penthouse’s temperature, only to fail, mirror the scepticism innovators often face: “What kind of innovator are you if no one understands your vision?” I’ve experienced this myself—pitching ideas and hearing, “Who’s your customer?” only to reply, “I don’t know, they don’t get it.” INSIDE shows that misunderstanding may be the hallmark of radical innovation, a theme that resonates deeply with Nemo’s journey. Yet, as we’ll see, it’s not frustration alone that drives his innovation—it’s his extraordinary talent, waiting for the right conditions to shine.


Nemo’s Survival: A Maslowian Climb to Creativity

Nemo’s arc in INSIDE can be viewed through the lens of Maslow’s hierarchy of needs, a framework that explains his shift from survival to self-expression. At first, he focuses on basic needs: food, water, shelter. With no running water, he captures droplets from a sprinkler; with no food, he resorts to eating aquarium fish and dog food. The penthouse, a luxurious space filled with art, becomes a prison—its high-tech security system (cameras, alarms, unbreakable windows) a cyber-physical trap, blending digital and physical constraints in a way that mirrors modern complex systems.


FrustrationInnovation
FrustrationInnovation

Once his basic needs are met, Nemo ascends Maslow’s pyramid, reaching a stage where he can survey his environment and conquer it. This shift reminds me of business leaders who move from crisis management to strategic innovation, often using Agile methods to adapt quickly. Nemo’s frustration—evident in his screams and the way he smashes furniture—fuels a transdisciplinary approach. He blends engineering (building a scaffold from furniture), survival (repurposing sprinklers), and art (creating murals on the walls), showing how constraints can spark creativity across disciplines. This process aligns with what I see as a cyber-physical system: the penthouse’s technology traps him, but he finds physical solutions, albeit with primitive tools, reflecting the kind of iterative design seen in Design System Research (DSR). It’s here that we begin to see Nemo’s talent emerge—his ability to observe, analyze, and persist through adversity, traits of a truly gifted mind.


From Survival to Art: The Talent Behind the Mega-Installation

Nemo’s journey isn’t just about survival—it’s about creation, a testament to his extraordinary talent. As he endures isolation, he transforms the penthouse into a canvas, sketching on scraps, painting on walls, and building sculptures from broken objects. While frustration may have sparked the initial ideation—pushing him to act in the face of despair—it’s his giftedness that shapes the outcome. Nemo’s innovation is not a mere product of frustration; it’s the result of his keen observation of his environment, his analytical ability to repurpose objects, his introverted reflection, his persistence in the face of failure, his curiosity to experiment, and his use of analogies to draw connections across disciplines. In short, Nemo is a profoundly talented, gifted individual, an artist whose latent genius is unlocked by the crucible of adversity.


Consider his process: he builds a scaffold from furniture to reach a skylight, a feat of engineering born from careful observation and analysis of the penthouse’s layout. He creates goggles from broken glass, a practical solution that reflects his curiosity and persistence. His murals and sculptures, drawn from the chaos around him, show a transdisciplinary mind at work—using analogies to blend art, survival, and engineering into a cohesive whole. These acts of creation, while triggered by desperation, are not random; they’re the work of a natural talent, a gifted artist who sees possibilities where others would see only despair. This process reflects Lean Innovation’s focus on rapid experimentation, but it’s Nemo’s inherent abilities that elevate these experiments into a mega-installation—a transformative artwork that redefines the penthouse.


FrustrationInnovation
FrustrationInnovation

Is this like a Systems Theory outcome, where interconnected actions within a complex system produce an emergent result greater than the sum of its parts? Nemo, perhaps in his later years, never realized the depth of his talent. Why? He lacked a stage—a platform to be seen, recognized, and valued. INSIDE, through Netflix’s global reach, becomes that stage, but how many innovators remain hidden, their genius unacknowledged? Nemo’s creation, worth more than the artworks he came to steal, could transform the penthouse into a contemporary art museum exhibit, its value soaring in New York’s art market. Imagine the owner returning, horrified by the devastation—shattered furniture, defaced walls—yet blind to the artistry, a metaphor for evaluators who dismiss radical ideas for lack of a market benchmark.


The Psychological Toll: How Deep Must Frustration Run?

INSIDE captures the psychological weight of isolation, a theme that resonates with experiences of confinement during the pandemic. Nemo’s fixation on a housekeeper he watches via security footage, whom he names “Jasmine,” reveals his desperate need for connection. His hallucinations—imagining a cooking show or seeing surreal visions—show a mind on the edge. Yet, these breakdowns fuel his creativity, aligning with research showing that constraints can spark divergent thinking. The penthouse’s chaos—alarms, temperature swings, a TV stuck on repeat—amplifies his frustration, acting as the trigger that sets his ideation in motion.


No film has gripped me like this, precisely for its analogy to innovation’s frustration. How deeply must we be frustrated to create? Nemo’s journey suggests an extreme threshold, one few could endure. Belbin’s framework reinforces this: true innovators are rare, and most would crumble in such a hostile environment. Nemo’s tears, his moments of freezing in the cold, his raw despair—they’re the crucible that ignites his talent, but it’s his giftedness—his introversion, persistence, and analytical mind—that forges his art. Frustration may be the spark, but Nemo’s talent is the fire.


Nemo’s Legacy: A Stage for the Unseen Genius

Nemo’s story is a tragedy of unrecognized brilliance, a poignant reflection on the fate of gifted innovators who lack the stage to showcase their talents. He’s a frustrated innovator, haunted by self-doubt—“What kind of artist am I? Who is my audience?”—yet his work, born of isolation, is a masterpiece that transcends his circumstances. The penthouse, transformed into a chaotic studio, could stand as a museum exhibit, a cyber-physical artifact that redefines art itself, its value far surpassing the original artworks Nemo came to steal. But the owner, returning to find his sanctuary in ruins, sees only destruction, not creation—a stark metaphor for the systemic misunderstanding that plagues radical innovators. Like evaluators who demand market analyses or benchmarks for technologies that don’t yet exist, the owner fails to grasp the transformative potential of Nemo’s creation, dismissing it as chaos rather than recognizing it as the work of a genius. This mirrors the broader tragedy of countless Plants—those rare, gifted individuals whose talents remain hidden due to the lack of a platform, an audience, or the right opportunity to shine. Nemo’s legacy, however, extends beyond the penthouse; it’s a call to action for us to seek out and elevate the unseen geniuses among us, those whose radical ideas are mocked as incomprehensible, whose sacrifices go unnoticed. INSIDE reveals the cruel irony of innovation: the very frustration that sparks ideation can obscure the talent behind it, leaving gifted individuals like Nemo to toil in obscurity, their brilliance unrecognized until a stage like Netflix brings their story to light. How many Nemos exist in the world, their potential unrealized, their contributions uncelebrated? Nemo’s journey challenges us to create spaces where such talent can be seen, nurtured, and valued—spaces where the gifted can thrive, even in the face of adversity.


Conclusion

INSIDE is a harrowing, transcendent exploration of Frustration Innovation, where Nemo, a thief turned tortured genius, transforms a high-tech prison into a cyber-physical masterpiece—a mega-installation that outshines the stolen artworks he sought. His Maslowian ascent, Plant-like solitude, and unseen brilliance, revealed only through Netflix’s global stage, mirror the plight of countless innovators whose radical creations are dismissed for lack of a market analysis or benchmark. Frustration may have been the spark that ignited Nemo’s ideation—driving him to act in the face of despair—but it’s his extraordinary talent that shaped the outcome. His keen observation, analytical mind, introversion, persistence, curiosity, and ability to draw analogies across disciplines reveal a deeply gifted artist, a natural innovator whose genius was waiting for the right conditions to shine. Picture the penthouse owner, returning from distant travels, stepping into his once-pristine sanctuary. His jaw drops, eyes wide with horror at the devastation: shattered furniture, walls defaced with chaotic murals, a teetering scaffold of broken objects reaching toward a cracked skylight. His prized artworks, though untouched, are overshadowed by the anarchic mess—a luxurious haven now a warzone. He paces, heart pounding, fearing the irreparable loss of his curated collection, blind to the radical artistry before him. To him, it’s vandalism, not innovation; destruction, not creation.


FrustrationInnovation
FrustrationInnovation

This is the tragedy of disruptive & radical innovation, a cruel irony that echoes through Nemo’s journey. Like evaluators who demand customer surveys for technologies that don’t yet exist, the owner sees only chaos, not the potential for his penthouse to become a contemporary art museum exhibit—a singular artifact worth exponentially more than its original value in New York’s cutthroat art market. Nemo’s creation, born of sweat, tears, and self-doubt, is a sacrificial act, a testament to his unacknowledged brilliance. He is the frustrated innovator, haunted by questions—What kind of artist am I? Who is my audience?—yet his work, forged in the crucible of isolation, showcases a talent so profound it transcends his circumstances. How many Nemos, true Plants, toil in obscurity, their radical ideas mocked as incomprehensible, their sacrifices unseen? INSIDE challenges us to look beyond the wreckage, to seek the stage where genius can shine. When frustration grips you, channel Nemo: let it spark your ideation, but let your talent—your observation, persistence, and curiosity—build the masterpiece. Your creation, though misunderstood, may yet redefine the world—a beacon for those who dare to innovate in the face of despair. Watch INSIDE, imagine the owner’s shock, and ask: Will you see the art in the chaos, or only the ruin?


P.S.

A creator’s inner monologue at the edge of vision


Introversion — a force that quietly fractures me from within, yet births entire constellations of thought — immerses me in vast, multidimensional worlds so intricate and alive, they resist the blunt instrument of language. These inner realms pulse with textures of meaning I cannot translate, only inhabit. In their silence, I create; in their density, I dissolve. It is a paradox I carry: to be inwardly infinite, yet outwardly voiceless. At times, I feel as though I am travelling at the speed of light, hurled straight into a distant future — yet somehow catching every fragment of the present along the way. And then, suddenly, I am there: seeing everything, understanding all, as if time has unfolded its most profound logic before me. I return not with facts, but with feeling — not with answers, but with a knowing that settles into this moment like light through a prism, refracted, silent, undeniable. Oh God, why does it hurt like this—why does it burn, flash, and sear through me? Can I catch it all? Should I even try to hold it, to contain it? Where is everyone now? I understand entirely Nemo. I recognise every fragment of the struggle. Frustration — that dangerously addictive fuel. It propels me like the ignition of a space shuttle: everything roars, the ground shakes, sand vibrates and dissolves into a multidimensional haze of heat and cold-sweat anticipation. A scream. A scream through the long tunnel of time, echoing incrementally, taking on its final shape — that shape, an artistically precise leap forward. There, out there, it is heard, understood, felt. Only there does it assume its true meaning. I am fully aware of the impossibility of controlling the moment — and yet, equally conscious of what lies ahead, behind, and far beyond reach. It is torment. It is friction. It is the birthplace of innovation.


Usage Disclaimer:


All images presented are original AI-generated artworks created as transformative fan art, inspired by the film "INSIDE" (2023) and the character portrayed by Willem Dafoe.


These artworks are intended solely for non-commercial, educational, and artistic purposes under the principles of fair use.


No affiliation with, or endorsement by, the original creators, rights holders, or performers is claimed or implied.

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